What’s that ‘something special’ that you bring to the table?
This past month I made a big investment in my business and I purchased the Knowledge Broker Blueprint Business Course by Dean Graziosi and Tony Robbins. The best part? I purchased it through Jenna Kutcher and am walking through it with her and a bunch of other go-getters. *Cue fan girl Molly*
This course has been a total game changer for me and I want to share some of the wisdom with all of you! One of the topics that hit me hard was “Superpowers.”
So, What are “Superpowers”?
Superpowers are a unique mix of your knowledge and experience that only YOU have. No one has the same experiences in life, and no one absorbs knowledge in the same way.
Now I know this sounds corny and if you’re anything like me, you might be thinking, “I DON’T have a super power.” But hear me out; diving deep into your passions and business not only allows you to uncover your hidden superpower, but it will show you that you have a unique set of skills and abilities. Discovering them will allow you to hone in on what you’re really good at in order to nail down your focus, and help move that needle forward in your business.
The whole reason behind knowing your superpower is this: you owe it to the world to share your knowledge and your abilities. Let me break it down this way; that thing that you’re really good at doing, isn’t second nature to everyone. By sharing your superpowers and what works for you, you could be helping so many others who are currently standing where you once stood.
Honestly, most of us are so busy with our heads down, creating content, keeping up with e-mails, education, and social media, that we don’t even realize what our superpower is!
When I first went through this lesson, I remember thinking to myself, “But who am I, to offer advice?” And Dean said “Even if you’re a chapter ahead of someone else, that’s one chapter that you can help them through.” Whoa. Perspective right?
Dean also says that most successful people have, what he calls, an “unconscious competence.” If you were to ask someone very successful how they got there, they might say “oh, well I worked really hard.” Now that’s probably true, but it goes way deeper than that. So let’s dive in!
How to Extract Your Superpower
A series of questions to find your unique ability
Time to grab a piece of paper and a pen and let’s get to writing!
1.) What Makes You Stand Out From Your Competition?
The first thing you need to understand, is that you bring something unique to the table. You might have a different approach than others in your field, or you might offer different creative solutions than they would offer.
In the course, Dean says that his super powers are genuinely caring for people and making that known, his enthusiasm for what he does, and how he is genuinely authentic. Now, you might be thinking “those aren’t business superpowers.” But they are. Your superpowers go beyond the surface of ‘business strategy’ or ‘business techniques’ and they dig deep into your core values, into what makes you ‘tic’.
Write down 3 things that make you stand out from your competition.
In other words, what would your competition be saying about you?
Imagine you were a fly on the wall and you heard your competition say “Oh, she’s doing well because_______.” What would be the “because”? What do you do everyday, that makes you different from all the rest?
Pro Tip: Really niche this down. The more that you narrow this down, the better you’ll be able to teach others or share your product/service using your unique ability.
2.) What Allows You to be Successful in What You Do?
Now this question, although similar sounding to question number 1, is really focusing on your skill set. What do you do for your business that no one else can do for you or like you.
Write down 3 things that you do really, really well, that have worked for you business, and are specific to you. Whether you know it or not, there is something that you do, or a way you do something, that is different from others. Once people see how that unique process has impacted your success, that is something they are going to want to learn about, or see you do more of!
3.) What Makes You the Happiest in Your Business *AND* Makes You Money
What in your business inspires you? What are the things in your business that light you up and make you feel fulfilled?
We all have things in business that we have to do, but if you could be doing two things in your business, all the time, what would they be?
There are things you do in business that you would never let anyone else do, and you shouldn’t. They are things you love to do and things you know you’re the best at doing. What are your two things? Write them down!
Ok folks! Last question!
4.) What is Your ‘Turning Point’ Story?
This last question will tie it all together, but get ready to dig deep and get real.
What changed in your life that put you on your current path? Was it hitting rock bottom? Was it a mistake that you made? We all have moments in our lives where things shift forever.
We all have stories where life straight-up sucker punched us. It’s how we handled those moments, and how we used them to gain momentum to put us on our current path, that inspire others.
These stories will help your following bond with you, feel inspired by you, and will help them to know they aren’t alone. We’ve all stood in times of uncertainty or frustration. Times where someone told us “no way”, or “you can’t”, or times where we ourselves just wanted to give up. Sharing how we pushed through and overcame gives others the motivation to do the same. Sharing these stories will build trust.
People want to know why they should trust you, what makes you the expert, and what allowed you or motivated you to get where you are now. Point blank- people want to know WHY. Knowing, will anchor them to be in the right mindset to learn from you. It allows them to see where you were, compared to where you are; and when they can see that, their dream seems more attainable.
The answers to these four questions can be used to move that needle forward in your business. Use them to create fuel for your brand, to dive deeper into who you are as a business owner and what your business stands for.
When we learn what our strengths are, we can use them to our advantage! Understanding these strengths can help you stand out even more from your competition and help set you apart. When you can set yourself apart, you’ll see massive growth.
Comment with what you’re struggling with in your business and we’ll get content up for you!